The Economic Impact Of Golf In The USA. The latest economic impact numbers for golf are out and they're robust. The game is big business, directly driving $84.1 billion in economic activity across the U.S. in 2016, according to a study commissioned by the World Golf Foundation. The findings reflect a 22% increase from $68.8 billion in 2011, the last time the U.S. Golf Economy Report was released. The game also supports almost 1.9 million jobs and $58.7 billion in compensation.
The WGF and WE ARE GOLF, a coalition of the game's leading associations and industry partners, released the new economic report ahead of National Golf Day in Washington D.C.
Golf's leaders are gathering in the nation's capitol to meet on Wednesday with members of Congress, the Executive Branch and federal agencies to discuss the more than 15,000 businesses involved with golf, the almost two million jobs impacted and the other economic, charitable and fitness benefits.
the economic impact of golf In The usa
The biggest economic driver for golf was facility operations, as approximately 15,000 golf facilities in the U.S. generated almost $33.3 billion in operating revenue in 2016 -- money that comes from greens fees, membership fees and range fees, golf cart rentals and spending on food and beverage. Operational revenue was up almost 12% from $29.8 billion in 2011, a noteworthy turnaround after the financial crisis that ended in 2010.
Tourism was the industry's second-biggest contributor, as golf drove about $25.8 billion in revenue. That too is up, from $20.6 billion in 2011. New golf home construction, which closely tracks national trends, climbed to $7.2 billion after dropping to $3.1 billion seven years ago.
Golf in France balance In September 2018, an audit on the economic impact of golf in France was commissioned by Ernst & Young Advisory. This study focused on the levers and actors of golf: tourism, courses, equipment, institutions, tournaments and media.
ECONOMIC ASSISI
As a result, the economic weight of golf in France is about 1.5 billion euros per year! But this turnover remained almost stagnant from 2007 to 2017 (4% increase). The time has passed from the 80s / 90s when growth was double-digit! The golf sector employs some 15,000 people, 85% of whom are on permanent contracts.
HABITS SHOULD THEY CHANGE?
Being a member of a club is now less popular, the "modern" player is free of the subscription to a single club to become a consumer "nomad" of several courses by paying the green fee. This can be very advantageous with the purchase of notebooks. The average budget of a French golfer is about 1,700 euros per year (subscription, green fees, equipment).
COURSES
The number of courses has not changed since the explosion of their construction between 1985 and 1992. However, nine-hole courses and "Pitch and Putt" are popular. Why this craze or interest? Maybe less time-consuming and financially more affordable.
FRANCE IN QUEST TO BECOME A "GOLF DESTINATION"
For tourism, France does not appear as a golf destination as are Portugal, Spain, Morocco, Tunisia or Turkey. Although the world's leading tourist destination, French golf does not enjoy the excitement of Disneyland Paris, the Eiffel Tower or the Louvre Museum.
ATTRACT MORE LICENSES
The FFG accompanies young high level players to hope to reach the first places in the world and thus arouse public interest in golf and consequently increase the number of licensees who rise slightly each year since 2016 to reach 412,726 in 2018 . One out of two licensees has been golfing for more than 10 years, but habits are changing.
SPONSORING
In the United States, 143,000 professional and amateur tournaments annually raise more than $ 4 billion for charitable organizations. In France, sponsorship golf receipts do not exceed € 8 million, ie less than 1.5% of golf course receipts.
PRACTICAL SOLUTIONS
To survive it is necessary to know how to renew itself, the golf does not escape the rule. Continue the democratization of golf especially with the disappearance of the strict dress code imposed. Strengthen links with companies in terms of seminars, networking and of course sponsorship / partnership and offer innovative corporate activities such as brainstorming, relaxation or team building.
Ensuring the digital shift, it is clear that for 72% of golfers around the world, digital platforms will have a positive impact on the development of golf. Under 29s are 78% to consume golf information on social networks against only 39% of over 50s.
YouTube's golf channels play an important role in democratizing this sport. By broadcasting free physical exercises, equipment tests, biomechanical analyzes, or even advice on choosing your next tourist destination. Youtube channels inform a community of tens of millions of people. The first ten Youtube golf channels alone account for almost half a billion video views.
Virtual reality is also appearing at golfers' homes, for example, the launch of Aguila Golf, a virtual reality software for playing golf in the United States. Always confidential today, it is a response to the weather hazard cited by 34% of players as a brake to practice.
The golf courses are also looking to develop this type of digital experience to attract a younger audience like the Bluegreen Perfect Line program which has integrated some practices to a technology allowing players to know in real time the distance (carry and total ), the speed of the ball, the height, the spin or the accuracy of their shots.
Handigolf school of Fontcaude This is a first in Languedoc … On April 13th, the handigolf school of Montpellier-Fontcaude officially opened its doors. Sunny baptism in the presence of the actors of the project and the mayor of the commune of Juvignac, also sponsor, and especially of a dozen disabled people who discovered the game, the joys of swing and the pleasures of putting, supervised by Benoit BOZIO, one of the club's pros, recently trained in handigolf …
Also featured is Orianne LOPEZ, a multiple-time Paralympic and World Champions in Athletics and now a Doctor of Physical Medicine and Rehabilitation, who has kindly agreed to be the school's patron. Orianne was all niv
Smiles also on the side of the director of the golf, Olivier RENTET and the mayor of Juvignac, Jean-Luc SAVY, seduced by the values of integration that carries this project.
Also present: some prescribing doctors, invited by Pascal BATTISTELLA, handigolfeur and Montpellier doctor, who started his network to ensure the success of the operation. They will be able to bring their patients to the golf in search of rehabilitation, just like the prosthetists, represented that day by Frank POUJADE (Marcenac-Ducros), himself budding golfer, who already knew to convince future followers …
The school will offer them six hours of free initiation then preferential conditions if they want to start, with equipment lent for three months.
So complete success for the organizers (Michel DREUX, president of the Departmental Golf Committee of Hérault and Richard HOULMONT, his reference handigolf, Marie-Annick CARRÉ, president of AS de Fontcaude), Handigolf partners, and for the local handgolfers who have been mobilizing for several months, with the punctual but precious help of Jean-Pierre RICHARTE, who came expressly from Miramas to present a paraglider.
To them all, as well as to the other sponsors - CNDS, Montpellier University Hospital, Occitanie Golf League -, a big thank you. And long life at school
SNOW GOLF AT VALBERG On Sunday 17 February the first Valberg Snow Golf of the season was held under a spring blue sun and sky! Shirts and short-sleeved polo shirts were out for the most optimistic!
Christian GUEMY, President of the Sports Club, technically assisted by the ski lifts service of Valberg, had for the occasion prepared a course of 5 holes on which the players had to adapt not only to this new forms of Pars 3, 4 and 5 but also get used to the instability during the swing !! Indeed, on the snow and more groomed, the pace is important. The pace of the swing must adapt to the precarious stability of the player. Nice lesson of rhythm: too fast and it is the slip assured, too tense and it's the hook that wakes up …
Despite these difficulties, all in all, the players had a great day where the discovery, for some, and the joy of being with a club on the snow, for others, was the main leitmotive of their presence and their participation.
No ranking, but a prize-giving provided distributed by lottery with the help of Leo
SNOW GOLF AT VALBERG Snow Golf in Valberg
Christian GUEMY and Hervé BESSI who wins the gift at Domaine des Remparts Marrakech
Golf rock wine and their stars Wine, a subject that many sports professionals, musicians, actors and others have come to discover, has more than a love for the table.
One of the biggest names in golf so far related to the industry is Greg Norman.
Golf, rock, wine and their stars
Greg Norman Estates is no longer a small fish in the wine pond, but a whale of the wine industry in Australia, California and Argentina.
Then the legend of golf Chi Chi Rodriguez. The golfer owns a label in California, Amador County, thanks to a collaboration between Chi Chi and the Californian company Robledo Family Winery.
Golf, rock, wine and their stars
The wine takes its name from its vineyard, Tchipatchi Vineyard, so named for Chi Chi and his wife, Pat.
To complete the list of top golf professionals, we add David Frost for his South African wine,
Golf, rock, wine and their stars
Gary Player for his own South African and American collection,
Golf, rock, wine and their stars
and Luke Donald, as a partner with wine mogul Tony Terlato
Luke Donald
(as Jack Nicklaus), to create another cabernet monster from the Napa Valley.
Jack Niklaus
As the list is long, with even more athletes, musicians and rock stars, two draw our attention and go towards excellence including one who always swing an "easier" golf club than anyone else on the course: Ernie Els and the other is the current number one rock music in the United States: Jon Bon Jovi.
This is "The Big Easy" itself, Ernie Els, from his South African winery and rock star Jon Bon Jovi and his wine Diving into Hampton Water whose winery, the Chateau de l'Hospitalet, is located in the south of France.
In the case of Ernie, he initially partnered with John Engelbrecht, a long-time friend, and his family to create South African wines that truly represent his country of origin.
Ernie Els
From his Guardian Peak to the red labels, to the red Ernie Els Signature and the mix "Big Easy" Shiraz and the packaged white Chenin Blanc, the golfer is well positioned in a fantastic retirement project.
For the music icon, Jon Bon Jovi and the famous French winemaker, Gérard Bertrand,, have joined forces to launch a brand of high-end rosé wine, Diving into Hampton Water now available on the US market and which has received the American award for the best rosé wine 2018.
Jon Bon Jovi
Bon Jovi and his son Jesse began to explore this idea as a real business, designing bottles and relying on concepts. They were finally presented to Gérard Bertrand by a mutual friend and the three quickly developed a common vision, to create a unique rosé, uniting the essence of the relaxed lifestyles of the Hamptons and the South of France. "We had tried rosé everywhere," says Jesse. "But when we visited Gerard, we realized that there is a whole coastline in France that produces some of the best-kept secrets on Earth."
Fans of the Ryder Cup or rock! May you find a wine worthy of your palate.
